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In partnership with Sparkloft Media, we designed and developed the application that lived on the Visit South Africa Facebook Page. During the 12-day campaign, people were invited to “dive in” and come face-to-face with a great white shark in an interactive shark diving cage.
In August 2013, South African Tourism partnered with South African Airways USA and Marine Dynamics to bring Shark Friendzy—a virtual shark diving Facebook application—to life. Leveraging the popularity of the Discovery Channel's "Shark Week," shark-themed content took over of all of South African Tourism's social channels for the duration of the campaign.
We custom designed a 3D ocean and it’s inhabitants to create a fully immersive experience for the divers in order to virtually re-create the shark diving experience.
The Shark Friendzy sweepstakes was incredibly successful. It reached 7,003,356 people and received a total of 2,653 entries. The campaign was also featured in many online publications, including Travel Pulse, Luxury Travel Advisor, and Sherman's Travel Blog, amongst others.
Total 2,653 Entries
More than 13,900
More than 1,000 Times