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03 May 2013

Is Your Website Managing Customer Experience?

The world is connecting to the internet. Among the thousands of websites and apps that your customers browse through every day, it’s tough competition to stand out and make an impression. Whoever said “the first impression is the last impression” definitely had UX design on his mind. In the virtual world, the first impression, which is built in less than five seconds, is your saving grace to gain or lose a customer. Let’s take a look at some ways in which you can impress your customer and create a lasting impact:

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19 Apr 2013

Product Design as a Marketing Tool

As technology evolves, so do products and packaging. The world is moving into the digital lane and your product may be a website or an application that will only ever exist in the virtual space. In this day and age, your product’s design should speak for itself to convince the prospective buyer. The question is: how? The straight answer is in the definition of design itself. First and foremost, you should know that design is a tool of communication. We design to convey a message and to get a reaction. When a consumer experiences your product’s design, he understands more than just features.

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24 Feb 2013

10 Web Design Elements You Shouldn’t Ignore

What it takes to make your website “pop”! Less than a second. That is the amount of time you have to grab a surfer’s attention on the Internet. Your website can either pull them in or be just another tab that gets closed as soon as it is opened. In a tedious design process, it is easy to overlook some web design elements which are important and can make or break your online reputation. We have prepared a list of 10 elements that you simply shouldn’t ignore.

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16 Nov 2012

Benefits of Microsites

We all must have seen websites that display menus after menus for services and products. This is done by the companies so that they are represented as flexible in whatever industry they are in. However, if you (being a company) want to promote a specific product or service or to target specific demographics what will be your actions?

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31 Oct 2012

Why Redesign Your Website?

Website is the first impression of your business and hence is very important to keep it updated and clean. The old buildings, which are maintained properly look nice, but think of those whose maintenance is not done properly, what would they look like? Yes! You got the picture right. You would feel awkward walking in this building, you might even think how it is still standing in such condition. Well, your website should have the same impact on your business, you need to maintain it as a building. Updating it regularly, using the new things properly and collecting user feedback as and when you think necessary to use their opinions.

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