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France is on every traveler’s wish list and Air France, one of the world’s leading airlines, wanted to give their followers a chance to turn their wish into a reality.
Sparkloft Media created a thrilling app concept and reached out to us to help bring their idea to life. We worked with the Sparkloft team to develop a responsive microsite to provide the Air France fans a chance to win a trip to the country.
Once we had an overview of what Air France’s followers expect, we got down to developing the microsite. Rather than focusing on textual representation, this microsite used images of famous landmarks to represent French cities for a stronger impact. Not only did the result look appealing, it also helped followers learn more about what the country has to offer.
With many objects to showcase, we created a system that would position these images at some predefined values on the microsite. This allowed us to create a 360 degree scrolling effect showing landmarks at different scrolling directions. Selecting a landmark of interest allowed fans to learn more about the city of choice, share it with their friends on social media, along with a sweepstakes form to become part of the lucky draw to win one of three pairs of tickets to France.
The plan to use images of landmarks and the powerful scrolling engine was very well received by the fans. The campaign generated a lot of buzz on social media, while becoming yet another successful campaign we and Sparkloft Media worked on together.
It is always a pleasure working with Cygnis Media! They are responsive and proactively offer solutions to meet our growing and complex needs.
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From the beginning Cygnis Media an excellent team to work with. They are very professional and quickly understood our needs and how best to implement our vision for the project.
I cannot recommend Cygnis highly enough. Cygnis were able to take on board our vision and got it straight away. They managed our expectations and helped prioritize our goals for both the MVP and later.
I am very fortunate to have found Cygnis Media for my development project. They translated my complex vision into a user-friendly product that greatly exceeded my expectations, and one that my clients love!
Leveraging Over a Decade of Experience in Digital Product Development, and the Journey Continues.
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