National Geographic Channel, Breakthrough iPad App

National Geographic and General Electric were looking for an on-ground activation to promote their show “Breakthrough”, which follows scientific explorers working on cutting-edge technology displaying ideas and solutions to many problems.

Civic Entertainment Group developed a concept, to educate people how increased usage of clean-energy vehicles can play a vital role in preserving the climate, and reached out to us to bring their idea to life.

About the app

Collectively, we decided the best way to demonstrate proof was to showcase metrics in real-time. To execute the idea, National Geographic partnered with Uber on a fleet of 16 clean-energy rides in New York City.

We designed the app to depict several metrics to passengers with real-time calculations, such as emission of carbon dioxide saved during their trip, and an option to share their results on social media. Moreover, the app we developed showcased key information of the Uber fleet along with promotional videos of the TV series.

Result

The results of the campaign were amazing. The concept of showcasing real-time metrics to educate on climate preservation was widely appreciated by the passengers and the followers of the TV series. Our designs for social sharing on the app helped us go beyond our projected targets of online presence with ease.

Target achieved: 300%

Some feedback from our clients

The BarCode

I cannot recommend Cygnis highly enough. Cygnis were able to take on board our vision and got it straight away. They managed our expectations and helped prioritize our goals for both the MVP and later

Philip May, Co-Founder, The BarCode
From the beginning Cygnis Media an excellent team to work with. They are very professional and quickly understood our needs and how best to implement our vision for the project.

Travis Hunter, MIT REAP