Custom Facebook application
Custom Facebook application development has been one of the main reasons why Facebook managed to dwarf it's competition such as MySpace, Orkut, Friendster and others while providing roughly the same service as a whole, social media networking.
Custom Facebook apps, creative sparked by third party developers have been responsible for unleashing addictive games, great utilities, contests, giveaways and much more, all residing on Facebook. This improved the amount of time people
were spending on the site, and vastly enhanced the number of return visitors per day as people would come back to check on the progress of their game or whichever application they may have been intrigued by at the time.