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Cygnis Media firmly believes that a well designed and professionally executed digital marketing campaign including aspects of the interactive web such as social media networks (Facebook applications, Twitter campaigns, etc.), viral videos, community management, and more, can add great value to your existing brand or business.

San Francisco, CA, July 10, 2010 --(PR.com)-- The company is founded by two social media specialists who have worked in the industry since the Facebook application craze started in 2007. Cygnis Media firmly believes that a well designed and professionally executed digital marketing campaign including aspects of the interactive web such as social media networks, viral videos, community management, and more, can add great value to an existing brand or business.

Unfortunately, most social media marketing campaigns yield poor results and are often deemed as failures. Upon investigating these failures or witnessing them firsthand, the Cygnis team found that there was no real mystery as to 'why' this was happening; the reasons were clear as day.

A deeper and more detailed post on this subject matter will be made available at a later time on the Cygnis blog, but just to touch on it briefly, it can be said that several social media campaigns...